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Mastered by Matt Colton
This marbled ten-inch plate cuts deep into mid-nineties breakbeat science
Mihai Popoviciu
Module One
Selling The Night: When Club Culture Meets Brands, Advertising and the Creative Industries (BOOK) Rat Race Mastered by Matt ColtonAndy Crysell examines the relationship between club culture and the wider creative economy for Velocity Press, tracking how after dark creativity influences media, advertising, design, gaming, fashion and beyond. Drawing on over 100 interviews with DJs, promoters, marketers and academics, this book explores the complex dynamic between dance music and brands, seeking a more symbiotic future for both.
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